Monday, April 7, 2008

A Strategist with a Bad Strategy


Mark Penn, pollster and strategist for Hillary Clinton's campaign has "stepped down" due to an unsavory business relationship with Colombia.

Penn met with Colombian officials, while acting in his role of chief executive for Burson-Marsteller Worldwide, to work on a strategy to help aid in getting a Colombian trade agreement through Congress.

The trade deal is something Clinton opposes and Penn's link could be potentially damaging for her in Pennsylvania where other international trade deals, like NAFTA, are not viewed in a favorable light.

Penn was an integral Hillary's campaign strategy, and was a big part of Bill Clinton's campaigns and administration.

Not only has Penn lost his position as chief strategist for the Clinton campaign, but Colombia fired Burson-Marsteller Worldwide after Penn apologized for his link with the deal.

All is not lost for Penn, however, as his campaign communications firm Penn, Schoen & Berland Associates, will remain on the Clinton campaign in order to provide polling data.

USA Today has a great list of media reactions to the potential fallout (or perceived lack thereof) from the Penn ordeal.

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